Denim jacket, made of quality denim, and expanded hardware, and buttons or studs, it is now gradually coming back into fashion. One of the most popular manufacturers of denim jackets, and other articles of denim is Levi’s.
About the brand
American brand Levi’s, founded by Loeb Strauss in 1853, is known primarily for its denim. It is the brand Levi’s first introduced the world jeans. Simple pants with many pockets created for miners. To manufacture these pants were used a solid substance of dark-blue color, which was later called «denim».
The term «jeans» appeared in 1860. And already in 1872 the firm Levi’s has patented the use of rivets of metal on the pockets of his pants.
Later for convenience, these rivets were replaced with durable seam. In 1896 appeared the label Levi’s. It was a leather rectangle, depicting horse riders that jump in opposite directions, trying to break durable jeans from Levi’s. This logo was designed to emphasize just how durable the pants from Levis. In 1936, on the back pocket of the pants began to sew the red logo with the company name.
The firm Levi’s has always kept up with the times. In 1918 they started manufacturing jeans for the fairer sex. In 50-ies of the last century, jeans become so popular that they were worn not only workers, but representatives of all classes. Denim pants were worn even celebrities.
For example, Marlon Brando was one of the first performed on Broadway, wearing a pair of jeans from Levi’s, and then starred in the same film. After watching this actor, dressed in jeans and a white t-shirt, men wanting to emulate him, began to buy jeans produced by this brand. Later, in jeans from Levi’s appeared such celebrities as Ozzy Osbourne, Jennifer Lopez, Marilyn Monroe, Barack Obama, Kurt Cobain and many others.
Fashion denim jackets the company is Levi’s first introduced the world in 1910. I must say that initially it was more like a thick denim shirt, picked up several sizes larger than you need the owner. These jackets were decorated with oversized breast pocket. And that jacket was too loose in the waist was a strap with which you can pull fabric inside the waistband.
A few decades later, with decorative elements added a single breast pocket with a red brand tag with the company name. And in 60 years the world has seen one of the most famous models of jinsuke. This jacket was distinguished by V-shaped stitching, decorative front part of the product and the addition of the tapered pockets.
How to choose
In order to choose the right denim jacket, be sure to consider the parameters of their figures. Truncated models are well suited for low or skinny girls. And the owners of magnificent forms should pay attention to the form-fitting jacket length to mid-thigh. Longer jackets to choose not worth it, since they can make the figure look more baggy and unkempt. A large chest can be beneficial to emphasize, choosing a fitted jacket with the right cut.
Denim jacket is your size and sit well on the figure. Fortunately, the designers of Levi’s provide us with a selection of their products.
Browse the latest collection
In the latest collection from Levi’s presented as more light jackets, and models, and insulated lining. This season’s cropped silhouette and versatile jackets mid-length will please girls of any age and physique.
This season the designers reacted to the question of decorating their jackets. The American firm has always been famous for good taste, so too much decor here. But each girl can choose for themselves the stylish dzhinsovki decorated with original patches, extra pockets, buttons or sequins. In the same way as the first denim jacket, all the modern models are also equipped with two breast pockets, without whom this product it is difficult to imagine.
So if your wardrobe is still no denim jackets, it’s time to remedy this fashion shortcoming. And the best way to do this is to purchase a jacket from a time-tested and thousands of customers, the brand Levi’s.